SERP Tracker
Monitor keyword positions in search results with automated tracking.
Last updated: May 2025
Overview
SERP Tracker monitors your keyword positions in search engine results pages (SERPs) over time. Track rankings across desktop and mobile devices, view historical trends, and get alerts when positions change.
What gets tracked
For each keyword, the tracker records:
- Current position in search results (1-100)
- Position delta (↑↓ from previous check)
- Device type (desktop / mobile)
- SERP URL (direct link to search results)
- Timestamp of each check
- Position history (7-30 day trends)
Adding keywords to track
- Navigate to your site → SERP Tracker tab
- Click "Add Keywords"
- Enter keywords (one per line or comma-separated)
- Select tracking frequency (hourly/daily/weekly)
- Choose devices (desktop, mobile, or both)
Keyword selection
Focus on keywords where you're already ranking on page 1-3. SERP Tracker works best for monitoring competitive keywords you're actively trying to improve.
Running a position check
Position checks can be triggered:
- Manually via "Run now" button
- On a schedule (hourly/daily/weekly)PRO — configure per keyword
- Via API:
POST /api/v1/sites/:siteId/serp-tracker
Understanding results
- Position 1-10: Top 10 results (page 1)
- Position 11-20: Page 2
- Position 21+: Page 3 and beyond
- Not found: Not ranking in top 100 results
- Green ↑: Position improved since last check
- Red ↓: Position dropped since last check
Search engine limitations
SERP positions can vary by location, personalization, and time of day. GrowDeck uses DuckDuckGo for unbiased results without personalization.
Desktop vs. Mobile tracking
Mobile and desktop results often differ. Enable both to get a complete picture:
- Desktop: Traditional search rankings
- Mobile: Mobile-first indexing (often more important for Google)
Position history & trends
Each keyword shows a sparkline chart of position over time. Click any keyword to see:
- 7-day, 14-day, and 30-day trends
- Best position achieved
- Average position
- Volatility (how much positions fluctuate)
Automated alerts
Get notified when positions changePRO
- Slack notifications for major position changes (±5 positions)
- Email alerts when keywords enter/exit top 10
- Weekly summary reports
Best practices
- Track 10-20 keywords per site for focused monitoring
- Run checks weekly for most keywords (daily for competitive terms)
- Monitor both devices to catch mobile-first indexing changes
- Check after content updates to measure impact